Marketing Industry!

The first direction of the analysis used to determine the advertisers to buy the keyword match is reasonable, the analysis results shown in Figure 3 shows the way. Follow the definition of symbols in industry-level analysis. Figure 3 in the horizontal axis "traffic coverage" measure the amount of advertising traffic covered by each advertiser in the industry-wide advertising traffic, the advertiser , the vertical axis "keyword coverage" to measure each advertiser to buy The number of keywords in the industry accounted for the proportion of keywords, the advertiser i, there are. 

From the sample table provided in Table 1, you can see that the number of consumers searching for different keywords is very different. Some of the industry's strong brand of brand words, the core Digital Marketing Agency in Pakistan product word search volume is very large, the purchase of such keywords can access a large number of users, and they are usually consumers in the critical stage of the decision will inevitably search for words.

 Every advertiser in the industry will buy some of these words more or less. And consumers search each time to see the number of ads is the upper limit, advertisers want to ensure that their ads can be displayed, you need to give them a higher price.

 In an industry, words that meet this type of character are usually limited in number, and advertisers are highly competitive with them, leading to the highest price in the industry, and they are called "hot words". In addition to the hot words, there are a large number of search medium or smaller, the number of advertisers less bidder, the price is also low keywords, they are usually used to capture the market segment users, gathered long tail consumers, so called "Long tail words".