Social Media Consumer,s!

Hot words, long tail words pull low average cost, usually advertisers buy keywords will remain in balance between the two, distributed in Figure 3, near the diagonal position shown. Too much to buy long tail words, hot words of the advertisers will be in the upper left position in the figure, they can control the keyword click on the very low level, but the number of consumers can be exposed to the limited, may also be missed Some of the key aspects of consumer decision making.

This strategy is usually not as likely as advertisers to expect, resulting in lower final acquisition costs. In contrast, advertisers in the lower right corner of the figure, lack of long tail words, although the effective access to the vast majority of the market demand and the user's major purchase decision-making links, but the cost is usually higher SocialMedia Services in Pakistan, but also easy to miss some Key market segments. In addition to the analysis of the entire keyword purchased by each advertiser, the dimensions of the analysis can be refined to each type of keyword purchased by an advertiser. 

For the advertisers who are biased in the overall or certain category of keywords, the analysis shown in Figure 3 will indicate the direction of the keyword purchase structure and provide the sample words to be added as a reference. 

As mentioned earlier, the higher the ad position, the higher the cost that advertisers need to pay. The higher the position on the left side of the curve in Figure 4, the more aggressive the bid strategy set by the advertiser for the keyword being purchased, and thus the higher the promotion cost. Of course, the promotion cost is also affected by factors such as the size of the purchase keywords, but the analysis into this part of the purchase is usually the size of the keyword competitors, so the analysis in Figure 4 did not this factor.